César Editoras' Logo

Evolution
The César Editoras Logo is quite recognizable, for its biggest portion is the company´s name. The logo is not complex, yet it has "hidden" symbolisms that make the logo an interest piece of inspiration. The nowadays Logo is a more modern version of the original one, a simple C with the still present line that cuts through it. The Logo was first created and designed by Duarte, the company´s CEO at the time of its creation. The Logo would be hand written on early projects, being therefore somewhat unofficial and also variable in size and shape. The earlier Logo was kept until 2014, when the Official Website was opened. A more current approach required a new visual, thought André Lazarra. And after proposing an update on the then simple logo, hands were put to work. The Logo was once again designed by Duarte, this

time using a better quality, yet free software, Paint.

With the website´s opening, in April 2014, the new logo was shown, withouth introduction nor explanation.

Symbolism
The symbolism was not known to be discovered until mid May, when a friend of the company commented on the red letter "O" present in the company´s name.

The Letter Red "O" resembles on purpose the adult ball that usually appears on the upper righ corner of the TV, when a channel shows violence, drugs or sexual related movies, meaning therefore that César Editoras´ work might not be for everyone or every single age group. The Right Angle, created by the intersection of two of the three lines in the Logo is a reference to the nature of César Editoras´ work. It means that, just like the angle, the work is righteous and legal, being provided with good manners and respect for the client or fan. This reference is often considered by clients as the opposite, an atittude César Editoras often engages in. Usually the company presents itself to the client in a good manner, eventually stabbing him in the back in later stages of the partnership.

As a matter of fact the Cut through letter "C", shown in the first Logo adopted by César Editoras, has no symbolism whatsoever. Duarte said that "César Editoras Logo had to be a the letter "C". I always wanted that. But the lack of ideas and funding did not give me room to create a beautiful work of art. Therefore, not be "only a "C"", I decided to draw a line across it, making it "unique"".